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The site cyclingwales.co.uk states the following, "The Welsh Borders of England, UK." I noticed that the website also stated " If you are the kind of cycle tourist who likes to make sideways excursions rather than just cycling straight ahead, there is no greater joy than cycle-touring in Wales and the Welsh Borders of England." They also stated " You can easily avoid riding on major highways as this little known region, on the western edge of Britain, is criss-crossed by a maze of rarely-used lanes paved that make it a touring cyclists paradise. Croeso i Gymru - Welcome to Wales. The focus of this site is on-roa." The meta header had cycling holidays as the first keyword. This keyword was followed by cycle touring, England, and Wales which isn't as important as cycling holidays. The other words the site used was tours. cycling is also included but might not be understood by search engines.